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Optimization of Advertising Budget Allocation Over Time Based on LS-SVMR and DE

contributor authorDapeng Niu
contributor authorYing Sun
contributor authorFuli Wang
date accessioned2020-03-12T18:28:18Z
date available2020-03-12T18:28:18Z
date issued2014
identifier issn1545-5955
identifier other6601736.pdf
identifier urihttps://libsearch.um.ac.ir:443/fum/handle/fum/959616?show=full
formatgeneral
languageEnglish
publisherIEEE
titleOptimization of Advertising Budget Allocation Over Time Based on LS-SVMR and DE
typeJournal Paper
contenttypeMetadata Only
identifier padid7992202
subject keywordsbudgeting
subject keywordsevolutionary computation
subject keywordsleast squares approximations
subject keywordsregression analysis
subject keywordssupport vector machines
subject keywordsDE
subject keywordsLS-SVMR
subject keywordsadvertising budget allocation problem
subject keywordsdecision variables
subject keywordsdifferential evolution
subject keywordsevolutionary computation
subject keywordsfinancial service
subject keywordsleast squares support vector machine regression
subject keywordsmarket response model
subject keywordsplanning horizon
subject keywordsregression method
subject keywordsstatistical learning
subject keywordsAdvertising
subject keywordsEvolutionary computation
subject keywordsLeast squares methods
subject keywordsOptimization
subject keywordsResource management
subject keywordsSupport vector mac
identifier doi10.1109/TASE.2013.2279801
journal titleAutomation Science and Engineering, IEEE Transactions on
journal volume11
journal issue4
filesize948095
citations0


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