The impact of website content dimension and e-trust on e-marketing effectiveness: The case of Iranian commercial saffron corporations

Abstract

By considering the problems that commercial saffron companies have faced in international markets, the<br><br>aim of this study is to investigate the impact of website content, including informational and design<br><br>dimensions, on the effectiveness of e-marketing and e-trust as mediator variables. These aspects are<br><br>examined with reference to sales and marketing division managers in a sample of 100 commercial<br><br>saffron corporations in the Khorasan province. The findings support the ideas that website content has an<br><br>effect on e-marketing and e-trust and that e-trust plays a mediating role in the relationship between etrust<br><br>and e-marketing effectiveness.