The impact of website content dimension and e-trust on e-marketing effectiveness: The case of Iranian commercial saffron corporations
Year
: 2013
Abstract: By considering the problems that commercial saffron companies have faced in international markets, the
aim of this study is to investigate the impact of website content, including informational and design
dimensions, on the effectiveness of e-marketing and e-trust as mediator variables. These aspects are
examined with reference to sales and marketing division managers in a sample of 100 commercial
saffron corporations in the Khorasan province. The findings support the ideas that website content has an
effect on e-marketing and e-trust and that e-trust plays a mediating role in the relationship between etrust
and e-marketing effectiveness.
aim of this study is to investigate the impact of website content, including informational and design
dimensions, on the effectiveness of e-marketing and e-trust as mediator variables. These aspects are
examined with reference to sales and marketing division managers in a sample of 100 commercial
saffron corporations in the Khorasan province. The findings support the ideas that website content has an
effect on e-marketing and e-trust and that e-trust plays a mediating role in the relationship between etrust
and e-marketing effectiveness.
Keyword(s): Website content
Website informational dimension
Website design dimension
E-trust
E-marketing effectiveness
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The impact of website content dimension and e-trust on e-marketing effectiveness: The case of Iranian commercial saffron corporations
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| contributor author | فریبرز رحیم نیا | en |
| contributor author | Jaleh Farzaneh Hassanzadeh | en |
| contributor author | Fariborz Rahimnia | fa |
| date accessioned | 2020-06-06T13:13:06Z | |
| date available | 2020-06-06T13:13:06Z | |
| date issued | 2013 | |
| identifier uri | https://libsearch.um.ac.ir:443/fum/handle/fum/3346298?locale-attribute=en | |
| description abstract | By considering the problems that commercial saffron companies have faced in international markets, the aim of this study is to investigate the impact of website content, including informational and design dimensions, on the effectiveness of e-marketing and e-trust as mediator variables. These aspects are examined with reference to sales and marketing division managers in a sample of 100 commercial saffron corporations in the Khorasan province. The findings support the ideas that website content has an effect on e-marketing and e-trust and that e-trust plays a mediating role in the relationship between etrust and e-marketing effectiveness. | en |
| language | English | |
| title | The impact of website content dimension and e-trust on e-marketing effectiveness: The case of Iranian commercial saffron corporations | en |
| type | Journal Paper | |
| contenttype | External Fulltext | |
| subject keywords | Website content Website informational dimension Website design dimension E-trust E-marketing effectiveness | en |
| journal title | Information & Management | fa |
| pages | 240-247 | |
| journal volume | 50 | |
| journal issue | 5 | |
| identifier link | https://profdoc.um.ac.ir/paper-abstract-1034930.html | |
| identifier articleid | 1034930 |