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Multichannel marketing: the operational construct and firms’ motivation to adopt

contributor authorShan Chen
contributor authorLucio Lamberti
date accessioned2020-03-14T15:22:59Z
date available2020-03-14T15:22:59Z
date issued2016
identifier other1O47O03hF4BbZ28SLMQ1AynNJOvRavWfCikypNNQBx09QAWJgi.pdf
identifier urihttp://libsearch.um.ac.ir:80/fum/handle/fum/1682461?show=full
formatgeneral
languageEnglish
titleMultichannel marketing: the operational construct and firms’ motivation to adopt
typeJournal Paper
contenttypeFulltext
contenttypeFulltext
identifier padid12048776
identifier doi10.1080/0965254X.2016.1148759
journal titleJournal of Strategic Marketing
coverageAcademic
pages594-616
journal volume24
journal issue7
filesize465479
citations1


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