Multichannel marketing: the operational construct and firms’ motivation to adopt
سال
: 2016شناسه الکترونیک: 10.1080/0965254X.2016.1148759
کالکشن
:
-
آمار بازدید
Multichannel marketing: the operational construct and firms’ motivation to adopt
Show full item record
| contributor author | Shan Chen | |
| contributor author | Lucio Lamberti | |
| date accessioned | 2020-03-14T15:22:59Z | |
| date available | 2020-03-14T15:22:59Z | |
| date issued | 2016 | |
| identifier other | 1O47O03hF4BbZ28SLMQ1AynNJOvRavWfCikypNNQBx09QAWJgi.pdf | |
| identifier uri | http://libsearch.um.ac.ir:80/fum/handle/fum/1682461 | |
| format | general | |
| language | English | |
| title | Multichannel marketing: the operational construct and firms’ motivation to adopt | |
| type | Journal Paper | |
| contenttype | Fulltext | |
| contenttype | Fulltext | |
| identifier padid | 12048776 | |
| identifier doi | 10.1080/0965254X.2016.1148759 | |
| journal title | Journal of Strategic Marketing | |
| coverage | Academic | |
| pages | 594-616 | |
| journal volume | 24 | |
| journal issue | 7 | |
| filesize | 465479 | |
| citations | 1 |