Optimization of Advertising Budget Allocation Over Time Based on LS-SVMR and DE
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: 2014DOI: 10.1109/TASE.2013.2279801
Keyword(s): budgeting,evolutionary computation,least squares approximations,regression analysis,support vector machines,DE,LS-SVMR,advertising budget allocation problem,decision variables,differential evolution,evolutionary computation,financial service,least squares support vector machine regression,market response model,planning horizon,regression method,statistical learning,Advertising,Evolutionary computation,Least squares methods,Optimization,Resource management,Support vector mac
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Optimization of Advertising Budget Allocation Over Time Based on LS-SVMR and DE
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| contributor author | Dapeng Niu | |
| contributor author | Ying Sun | |
| contributor author | Fuli Wang | |
| date accessioned | 2020-03-12T18:28:18Z | |
| date available | 2020-03-12T18:28:18Z | |
| date issued | 2014 | |
| identifier issn | 1545-5955 | |
| identifier other | 6601736.pdf | |
| identifier uri | https://libsearch.um.ac.ir:443/fum/handle/fum/959616 | |
| format | general | |
| language | English | |
| publisher | IEEE | |
| title | Optimization of Advertising Budget Allocation Over Time Based on LS-SVMR and DE | |
| type | Journal Paper | |
| contenttype | Metadata Only | |
| identifier padid | 7992202 | |
| subject keywords | budgeting | |
| subject keywords | evolutionary computation | |
| subject keywords | least squares approximations | |
| subject keywords | regression analysis | |
| subject keywords | support vector machines | |
| subject keywords | DE | |
| subject keywords | LS-SVMR | |
| subject keywords | advertising budget allocation problem | |
| subject keywords | decision variables | |
| subject keywords | differential evolution | |
| subject keywords | evolutionary computation | |
| subject keywords | financial service | |
| subject keywords | least squares support vector machine regression | |
| subject keywords | market response model | |
| subject keywords | planning horizon | |
| subject keywords | regression method | |
| subject keywords | statistical learning | |
| subject keywords | Advertising | |
| subject keywords | Evolutionary computation | |
| subject keywords | Least squares methods | |
| subject keywords | Optimization | |
| subject keywords | Resource management | |
| subject keywords | Support vector mac | |
| identifier doi | 10.1109/TASE.2013.2279801 | |
| journal title | Automation Science and Engineering, IEEE Transactions on | |
| journal volume | 11 | |
| journal issue | 4 | |
| filesize | 948095 | |
| citations | 0 |