Linking customer resources to firm success: The role of marketing program implementation
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: 2011DOI: 10.1016/j.jbusres.2010.10.004
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Linking customer resources to firm success: The role of marketing program implementation
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| contributor author | Ruby P. Lee | |
| contributor author | Gillian Naylor | |
| contributor author | Qimei Chen | |
| date accessioned | 2020-03-10T17:21:44Z | |
| date available | 2020-03-10T17:21:44Z | |
| date issued | 2011 | |
| identifier other | rKrORNBWYYkLQvUUJ7Fff73AJoiSVBtbBC4nMwu3Hmra3NFKoz.pdf | |
| identifier uri | https://libsearch.um.ac.ir:443/fum/handle/fum/237271 | |
| format | general | |
| language | English | |
| publisher | Elsevier Science | |
| title | Linking customer resources to firm success: The role of marketing program implementation | |
| type | Journal Paper | |
| contenttype | Fulltext | |
| contenttype | Fulltext | |
| identifier padid | 1484158 | |
| identifier doi | 10.1016/j.jbusres.2010.10.004 | |
| journal title | Journal of Business Research | |
| coverage | Academic | |
| pages | 0-400 | |
| journal volume | 64 | |
| journal issue | 4 | |
| filesize | 278889 | |
| citations | 2 |