Participative marketing: extending social media marketing through the identification and interaction capabilities from the Internet of things
سال
: 2013شناسه الکترونیک: 10.1007/s00779-013-0714-7
کالکشن
:
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آمار بازدید
Participative marketing: extending social media marketing through the identification and interaction capabilities from the Internet of things
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| contributor author | Antonio J. Jara | |
| contributor author | María Concepción Parra | |
| contributor author | Antonio F. Skarmeta | |
| date accessioned | 2020-03-16T14:25:46Z | |
| date available | 2020-03-16T14:25:46Z | |
| date issued | 2013 | |
| identifier other | v7sFrBJ0PPNs8Z1GwpH66mKNBaJW6XtEogsDeuUI9ovkIwexrw.pdf | |
| identifier uri | https://libsearch.um.ac.ir:443/fum/handle/fum/2309141 | |
| format | general | |
| language | English | |
| title | Participative marketing: extending social media marketing through the identification and interaction capabilities from the Internet of things | |
| type | Journal Paper | |
| contenttype | Fulltext | |
| contenttype | Fulltext | |
| identifier padid | 15283691 | |
| identifier doi | 10.1007/s00779-013-0714-7 | |
| coverage | Academic | |
| pages | 997-1011 | |
| journal volume | 18 | |
| journal issue | 4 | |
| filesize | 1953154 | |
| citations | 1 |