Do consumers perceive their doctors as influenced by pharmaceutical marketing communications?
Year
: 2015DOI: 10.1108/IJPHM-06-2014-0033
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Do consumers perceive their doctors as influenced by pharmaceutical marketing communications?
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| contributor author | Mei-Ling Wei | |
| contributor author | Marjorie Delbaere | |
| date accessioned | 2020-03-13T11:28:36Z | |
| date available | 2020-03-13T11:28:36Z | |
| date issued | 2015 | |
| identifier other | 3N_D78G5RP7H0k23qt59eOhfElGhLfR4DJUMs3kKRToj1y4VpQ.pdf | |
| identifier uri | https://libsearch.um.ac.ir:443/fum/handle/fum/1296248?locale-attribute=en | |
| format | general | |
| language | English | |
| title | Do consumers perceive their doctors as influenced by pharmaceutical marketing communications? | |
| type | Journal Paper | |
| contenttype | Fulltext | |
| contenttype | Fulltext | |
| identifier padid | 9615962 | |
| identifier doi | 10.1108/IJPHM-06-2014-0033 | |
| journal title | International Journal of Pharmaceutical and Healthcare Marketing | |
| coverage | Academic | |
| pages | 330-348 | |
| journal volume | 9 | |
| journal issue | 4 | |
| filesize | 282153 | |
| citations | 1 |