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Building brands through brand alliances: combining warranty information with a brand ally

contributor authorXiang Fang
contributor authorBashar S. Gammoh
contributor authorKevin E. Voss
date accessioned2020-03-13T07:43:59Z
date available2020-03-13T07:43:59Z
date issued2013
identifier othera43VZGbP9co90rXyzE_0I4_XiRYphmeOhlLiX62E2SJgJIA9Vg.pdf
identifier urihttps://libsearch.um.ac.ir:443/fum/handle/fum/1248432?locale-attribute=en&show=full
formatgeneral
languageEnglish
titleBuilding brands through brand alliances: combining warranty information with a brand ally
typeJournal Paper
contenttypeFulltext
contenttypeFulltext
identifier padid9130249
identifier doi10.1108/10610421311321022
journal titleJournal of Product & Brand Management
coverageAcademic
pages153-160
journal volume22
journal issue2
filesize262441
citations1


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