Building brands through brand alliances: combining warranty information with a brand ally
Year
: 2013DOI: 10.1108/10610421311321022
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Building brands through brand alliances: combining warranty information with a brand ally
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| contributor author | Xiang Fang | |
| contributor author | Bashar S. Gammoh | |
| contributor author | Kevin E. Voss | |
| date accessioned | 2020-03-13T07:43:59Z | |
| date available | 2020-03-13T07:43:59Z | |
| date issued | 2013 | |
| identifier other | a43VZGbP9co90rXyzE_0I4_XiRYphmeOhlLiX62E2SJgJIA9Vg.pdf | |
| identifier uri | https://libsearch.um.ac.ir:443/fum/handle/fum/1248432?locale-attribute=en | |
| format | general | |
| language | English | |
| title | Building brands through brand alliances: combining warranty information with a brand ally | |
| type | Journal Paper | |
| contenttype | Fulltext | |
| contenttype | Fulltext | |
| identifier padid | 9130249 | |
| identifier doi | 10.1108/10610421311321022 | |
| journal title | Journal of Product & Brand Management | |
| coverage | Academic | |
| pages | 153-160 | |
| journal volume | 22 | |
| journal issue | 2 | |
| filesize | 262441 | |
| citations | 1 |