An Examination of the Relationship between Services Marketing Mix and Brand Equity Dimensions
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: 2014DOI: 10.1016/j.sbspro.2013.12.555
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An Examination of the Relationship between Services Marketing Mix and Brand Equity Dimensions
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| contributor author | Mohammad Aghaei | |
| contributor author | Elham Vahedi | |
| contributor author | Mohammad Safari Kahreh | |
| contributor author | Mahdi Pirooz | |
| date accessioned | 2020-03-13T04:03:45Z | |
| date available | 2020-03-13T04:03:45Z | |
| date issued | 2014 | |
| identifier other | T9T0RLm7kbqyiN_AKRqXBvsskEI0mrOkyNcQiQmhfwRhW0etRU.pdf | |
| identifier uri | https://libsearch.um.ac.ir:443/fum/handle/fum/1199481?locale-attribute=en | |
| format | general | |
| language | English | |
| title | An Examination of the Relationship between Services Marketing Mix and Brand Equity Dimensions | |
| type | Journal Paper | |
| contenttype | Fulltext | |
| contenttype | Fulltext | |
| identifier padid | 8686364 | |
| identifier doi | 10.1016/j.sbspro.2013.12.555 | |
| journal title | Procedia - Social and Behavioral Sciences | |
| coverage | Academic | |
| pages | 865-869 | |
| journal volume | 109 | |
| filesize | 273521 | |
| citations | 5 |