Search

Now showing items 1-7 of 7

In good and bad times: the interpersonal nature of brand love in service relationships

Type: Journal Paper

Author : Sylvia J. Long-Tolbert; Bashar S. Gammoh

Year: 2012

Request PDF

Characteristics of social-media marketing strategy and customer-based brand equity outcomes: a conceptual model

Type: Journal Paper

Author : Phuoc H.M. Pham; Bashar S. Gammoh

Year: 2015

Consumer culture brand positioning strategies: an experimental investigation

Type: Journal Paper

Author : Bashar S. Gammoh; Anthony C. Koh; Sam C. Okoroafo

Year: 2011

Request PDF

The impact of salesperson-brand personality congruence on salesperson brand identification, motivation and performance outcomes

Type: Journal Paper

Author : Bashar S. Gammoh; Michael L. Mallin; Ellen Bolman Pullins

Year: 2014

Request PDF

Consumer evaluation of continuous and discontinuous innovation

Type: Journal Paper

Author : Bashar S. Gammoh; Kevin E. Voss; Ryan Skiver

Year: 2011

Request PDF

Multiple brand alliances: a portfolio diversification perspective

Type: Journal Paper

Author : Bashar S. Gammoh; Kevin E. Voss; Xiang Fang

Year: 2010

Request PDF

Building brands through brand alliances: combining warranty information with a brand ally

Type: Journal Paper

Author : Xiang Fang; Bashar S. Gammoh; Kevin E. Voss

Year: 2013

Request PDF

Search

In good and bad times: the interpersonal nature of brand love in service relationships

Characteristics of social-media marketing strategy and customer-based brand equity outcomes: a conceptual model

Consumer culture brand positioning strategies: an experimental investigation

The impact of salesperson-brand personality congruence on salesperson brand identification, motivation and performance outcomes

Consumer evaluation of continuous and discontinuous innovation

Multiple brand alliances: a portfolio diversification perspective

Building brands through brand alliances: combining warranty information with a brand ally

Author

Year

Type

Language (ISO)

Content Type

Publication Title

Search

Filters

In good and bad times: the interpersonal nature of brand love in service relationships

Characteristics of social-media marketing strategy and customer-based brand equity outcomes: a conceptual model

Consumer culture brand positioning strategies: an experimental investigation

The impact of salesperson-brand personality congruence on salesperson brand identification, motivation and performance outcomes

Consumer evaluation of continuous and discontinuous innovation

Multiple brand alliances: a portfolio diversification perspective

Building brands through brand alliances: combining warranty information with a brand ally