Identifying influential reviewers for word-of-mouth marketing
Year
: 2010DOI: 10.1016/j.elerap.2010.02.004
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Identifying influential reviewers for word-of-mouth marketing
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| contributor author | Yung-Ming Li | |
| contributor author | Chia-Hao Lin | |
| contributor author | Cheng-Yang Lai | |
| date accessioned | 2020-03-12T15:55:12Z | |
| date available | 2020-03-12T15:55:12Z | |
| date issued | 2010 | |
| identifier other | uawWoYP3PLMo1Lv9im4yoDXcEBstBpkjUZERA0uyGtF1qBPaO9.pdf | |
| identifier uri | https://libsearch.um.ac.ir:443/fum/handle/fum/919216 | |
| format | general | |
| language | English | |
| title | Identifying influential reviewers for word-of-mouth marketing | |
| type | Journal Paper | |
| contenttype | Fulltext | |
| contenttype | Fulltext | |
| identifier padid | 7540468 | |
| identifier doi | 10.1016/j.elerap.2010.02.004 | |
| coverage | Academic | |
| pages | 294-304 | |
| journal volume | 9 | |
| journal issue | 4 | |
| filesize | 771563 | |
| citations | 4 |