Impact of Online Consumer Reviews on Sales: The Moderating Role of Product and Consumer Characteristics
| contributor author | Feng Zhu | |
| contributor author | Xiaoquan (Michael) Zhang | |
| date accessioned | 2020-03-14T10:35:00Z | |
| date available | 2020-03-14T10:35:00Z | |
| date issued | 2010 | |
| identifier other | Mo_5XTgaNtHfKGu4yUYXaLVMto7wwe7YPVGWFsVinJpKxrcGbK.pdf | |
| identifier uri | https://libsearch.um.ac.ir:443/fum/handle/fum/1620587?show=full | |
| format | general | |
| language | English | |
| title | Impact of Online Consumer Reviews on Sales: The Moderating Role of Product and Consumer Characteristics | |
| type | Journal Paper | |
| contenttype | Fulltext | |
| contenttype | Fulltext | |
| identifier padid | 11706840 | |
| identifier doi | 10.1509/jmkg.74.2.133 | |
| journal title | Journal of Marketing | |
| coverage | Academic | |
| pages | 133-148 | |
| journal volume | 74 | |
| journal issue | 2 | |
| filesize | 296971 | |
| citations | 2 |