Psychometric comparability of brand personality scale: assessing brand personality matching between sports and corporate sponsors by using the congenerity test
Year
: 2012DOI: 10.1108/IJSMS-13-04-2012-B006
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Psychometric comparability of brand personality scale: assessing brand personality matching between sports and corporate sponsors by using the congenerity test
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| contributor author | Sungho Cho | |
| contributor author | Joon-Ho Kang | |
| date accessioned | 2020-03-14T00:54:47Z | |
| date available | 2020-03-14T00:54:47Z | |
| date issued | 2012 | |
| identifier other | eJimQQGgGjnyZXV5xfvkBA8SC8asas2pjf2wGAtIwaWJMJP4MN.pdf | |
| identifier uri | https://libsearch.um.ac.ir:443/fum/handle/fum/1493793 | |
| format | general | |
| language | English | |
| title | Psychometric comparability of brand personality scale: assessing brand personality matching between sports and corporate sponsors by using the congenerity test | |
| type | Journal Paper | |
| contenttype | Fulltext | |
| contenttype | Fulltext | |
| identifier padid | 10958340 | |
| identifier doi | 10.1108/IJSMS-13-04-2012-B006 | |
| journal title | International Journal of Sports Marketing and Sponsorship | |
| coverage | Academic | |
| pages | 53-70 | |
| journal volume | 13 | |
| journal issue | 4 | |
| filesize | 190315 | |
| citations | 1 |