Developing a motivation-based segmentation typology of Facebook users
سال
: 2015شناسه الکترونیک: 10.1108/MIP-01-2014-0014
کالکشن
:
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آمار بازدید
Developing a motivation-based segmentation typology of Facebook users
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| contributor author | Wei Shao | |
| contributor author | Mitchell Ross | |
| contributor author | Debra Grace | |
| date accessioned | 2020-03-13T17:15:21Z | |
| date available | 2020-03-13T17:15:21Z | |
| date issued | 2015 | |
| identifier other | cZXcpCqXaLqyAF4H0WjaBkYUlCVfYBT1bo_h2pWZkn3TZFJ8oE.pdf | |
| identifier uri | https://libsearch.um.ac.ir:443/fum/handle/fum/1371792 | |
| format | general | |
| language | English | |
| title | Developing a motivation-based segmentation typology of Facebook users | |
| type | Journal Paper | |
| contenttype | Fulltext | |
| contenttype | Fulltext | |
| identifier padid | 10138192 | |
| identifier doi | 10.1108/MIP-01-2014-0014 | |
| journal title | Marketing Intelligence & Planning | |
| coverage | Academic | |
| pages | 1071-1086 | |
| journal volume | 33 | |
| journal issue | 7 | |
| filesize | 207711 | |
| citations | 2 |