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Now showing items 1-10 of 28

Consumers’ perceived post purchase risk in luxury services

Type: Journal Paper

Author : Yonghwan Chang; Yong Jae Ko

Year: 2017

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Determinants of Word-of-Mouth Influence in Sport Viewership

Type: Journal Paper

Author : Akira Asada; Yong Jae Ko

Year: 2016

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Branding athletes: Exploration and conceptualization of athlete brand image

Type: Journal Paper

Author : Akiko Arai; Yong Jae Ko; Stephen Ross

Year: 2014

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Branding athletes: Exploration and conceptualization of athlete brand image

Type: Journal Paper

Author : Akiko Arai; Yong Jae Ko; Stephen Ross

Year: 2013

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Determinants of organisational identification and supportive intentions

Type: Journal Paper

Author : Taehee Kim; Kyungro Chang; Yong Jae Ko

Year: 2010

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Determinants of Consumers’ Attitudes Toward a Sport Sponsorship: A Tale from College Athletics

Type: Journal Paper

Author : Yong Jae Ko; Yu Kyoum Kim

Year: 2014

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Determinants of consumer attitude toward corporate sponsors: A comparison between a profit and nonprofit sport event sponsorship

Type: Journal Paper

Author : Yong Jae Ko; Yonghwan Chang; Chanmin Park; Frikkie Herbst

Year: 2016

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Strategic fit in international sponsorship - the case of the Olympic Games in Beijing 2008

Type: Journal Paper

Author : Yong Jae Ko; Hyewon Park; Cathryn L Claussen

Year: 2008

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The Influence of Relationship Quality on Sport Consumption Behaviors: An Empirical Examination of the Relationship Quality Framework

Type: Journal Paper

Author : Yu Kyoum Kim; Galen Trail; Yong Jae Ko

Year: 2011

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Does Spectatorship Increase Happiness? The Energy Perspective

Type: Journal Paper

Author : Wonseok Jang; Yong Jae Ko; Daniel L. Wann; Daehwan Kim

Year: 2017

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Search

Consumers’ perceived post purchase risk in luxury services

Determinants of Word-of-Mouth Influence in Sport Viewership

Branding athletes: Exploration and conceptualization of athlete brand image

Branding athletes: Exploration and conceptualization of athlete brand image

Determinants of organisational identification and supportive intentions

Determinants of Consumers’ Attitudes Toward a Sport Sponsorship: A Tale from College Athletics

Determinants of consumer attitude toward corporate sponsors: A comparison between a profit and nonprofit sport event sponsorship

Strategic fit in international sponsorship - the case of the Olympic Games in Beijing 2008

The Influence of Relationship Quality on Sport Consumption Behaviors: An Empirical Examination of the Relationship Quality Framework

Does Spectatorship Increase Happiness? The Energy Perspective

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Consumers’ perceived post purchase risk in luxury services

Determinants of Word-of-Mouth Influence in Sport Viewership

Branding athletes: Exploration and conceptualization of athlete brand image

Branding athletes: Exploration and conceptualization of athlete brand image

Determinants of organisational identification and supportive intentions

Determinants of Consumers’ Attitudes Toward a Sport Sponsorship: A Tale from College Athletics

Determinants of consumer attitude toward corporate sponsors: A comparison between a profit and nonprofit sport event sponsorship

Strategic fit in international sponsorship - the case of the Olympic Games in Beijing 2008

The Influence of Relationship Quality on Sport Consumption Behaviors: An Empirical Examination of the Relationship Quality Framework

Does Spectatorship Increase Happiness? The Energy Perspective