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نمایش تعداد 1-7 از 7

In good and bad times: the interpersonal nature of brand love in service relationships

نوع: Journal Paper

نویسنده : Sylvia J. Long-Tolbert; Bashar S. Gammoh

سال: 2012

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Characteristics of social-media marketing strategy and customer-based brand equity outcomes: a conceptual model

نوع: Journal Paper

نویسنده : Phuoc H.M. Pham; Bashar S. Gammoh

سال: 2015

Consumer culture brand positioning strategies: an experimental investigation

نوع: Journal Paper

نویسنده : Bashar S. Gammoh; Anthony C. Koh; Sam C. Okoroafo

سال: 2011

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The impact of salesperson-brand personality congruence on salesperson brand identification, motivation and performance outcomes

نوع: Journal Paper

نویسنده : Bashar S. Gammoh; Michael L. Mallin; Ellen Bolman Pullins

سال: 2014

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Consumer evaluation of continuous and discontinuous innovation

نوع: Journal Paper

نویسنده : Bashar S. Gammoh; Kevin E. Voss; Ryan Skiver

سال: 2011

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Multiple brand alliances: a portfolio diversification perspective

نوع: Journal Paper

نویسنده : Bashar S. Gammoh; Kevin E. Voss; Xiang Fang

سال: 2010

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Building brands through brand alliances: combining warranty information with a brand ally

نوع: Journal Paper

نویسنده : Xiang Fang; Bashar S. Gammoh; Kevin E. Voss

سال: 2013

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In good and bad times: the interpersonal nature of brand love in service relationships

Characteristics of social-media marketing strategy and customer-based brand equity outcomes: a conceptual model

Consumer culture brand positioning strategies: an experimental investigation

The impact of salesperson-brand personality congruence on salesperson brand identification, motivation and performance outcomes

Consumer evaluation of continuous and discontinuous innovation

Multiple brand alliances: a portfolio diversification perspective

Building brands through brand alliances: combining warranty information with a brand ally

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In good and bad times: the interpersonal nature of brand love in service relationships

Characteristics of social-media marketing strategy and customer-based brand equity outcomes: a conceptual model

Consumer culture brand positioning strategies: an experimental investigation

The impact of salesperson-brand personality congruence on salesperson brand identification, motivation and performance outcomes

Consumer evaluation of continuous and discontinuous innovation

Multiple brand alliances: a portfolio diversification perspective

Building brands through brand alliances: combining warranty information with a brand ally