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نمایش تعداد 1-8 از 8

Corporate brand effects in brand alliances

نوع: Journal Paper

نویسنده : Kevin E. Voss; Mayoor Mohan

سال: 2016

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Managerial disposition and front-end innovation success

نوع: Journal Paper

نویسنده : Mayoor Mohan; Kevin E. Voss; Fernando R. Jiménez

سال: 2017

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A classification schema of co-production of goods: an open-systems perspective

نوع: Journal Paper

نویسنده : Fernando R. Jiménez; Kevin E. Voss; Gary L. Frankwick

سال: 2013

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Consumer evaluation of continuous and discontinuous innovation

نوع: Journal Paper

نویسنده : Bashar S. Gammoh; Kevin E. Voss; Ryan Skiver

سال: 2011

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Measuring the Hedonic and Utilitarian Dimensions of Consumer Attitude

نوع: Journal Paper

نویسنده : Kevin E. Voss; Eric R. Spangenberg; Bianca Grohmann

سال: 2003

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Multiple brand alliances: a portfolio diversification perspective

نوع: Journal Paper

نویسنده : Bashar S. Gammoh; Kevin E. Voss; Xiang Fang

سال: 2010

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Building brands through brand alliances: combining warranty information with a brand ally

نوع: Journal Paper

نویسنده : Xiang Fang; Bashar S. Gammoh; Kevin E. Voss

سال: 2013

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Consumer preference for national vs. private brands: The influence of brand engagement and self-concept threat

نوع: Journal Paper

نویسنده : Richie L. Liu; David E. Sprott; Eric R. Spangenberg; Sandor Czellar; Kevin E. Voss

سال: 2018

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Corporate brand effects in brand alliances

Managerial disposition and front-end innovation success

A classification schema of co-production of goods: an open-systems perspective

Consumer evaluation of continuous and discontinuous innovation

Measuring the Hedonic and Utilitarian Dimensions of Consumer Attitude

Multiple brand alliances: a portfolio diversification perspective

Building brands through brand alliances: combining warranty information with a brand ally

Consumer preference for national vs. private brands: The influence of brand engagement and self-concept threat

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Corporate brand effects in brand alliances

Managerial disposition and front-end innovation success

A classification schema of co-production of goods: an open-systems perspective

Consumer evaluation of continuous and discontinuous innovation

Measuring the Hedonic and Utilitarian Dimensions of Consumer Attitude

Multiple brand alliances: a portfolio diversification perspective

Building brands through brand alliances: combining warranty information with a brand ally

Consumer preference for national vs. private brands: The influence of brand engagement and self-concept threat