Abstract The purpose of this research is to identify, classify and rank the customer satisfaction attributes including must-be, performance and attractive ones in offset print-houses. The statistical population consists ...

This study is investigating the factors affecting customer satisfaction in Bank Maskan (Housing Bank) branches in Mashhad

province through provided service quality and also prioritizing three category of must-be, ...

This study is investigating the factors affecting customer satisfaction in carpet industry, classifying of customer need in three categories of must-be, one-dimensional and attractive requirement in Kano model, also ranking factors in each category...