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Corporate brand effects in brand alliances

Type: Journal Paper

Author : Kevin E. Voss; Mayoor Mohan

Year: 2016

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Managerial disposition and front-end innovation success

Type: Journal Paper

Author : Mayoor Mohan; Kevin E. Voss; Fernando R. Jiménez

Year: 2017

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A classification schema of co-production of goods: an open-systems perspective

Type: Journal Paper

Author : Fernando R. Jiménez; Kevin E. Voss; Gary L. Frankwick

Year: 2013

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Consumer evaluation of continuous and discontinuous innovation

Type: Journal Paper

Author : Bashar S. Gammoh; Kevin E. Voss; Ryan Skiver

Year: 2011

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Measuring the Hedonic and Utilitarian Dimensions of Consumer Attitude

Type: Journal Paper

Author : Kevin E. Voss; Eric R. Spangenberg; Bianca Grohmann

Year: 2003

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Multiple brand alliances: a portfolio diversification perspective

Type: Journal Paper

Author : Bashar S. Gammoh; Kevin E. Voss; Xiang Fang

Year: 2010

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Building brands through brand alliances: combining warranty information with a brand ally

Type: Journal Paper

Author : Xiang Fang; Bashar S. Gammoh; Kevin E. Voss

Year: 2013

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Consumer preference for national vs. private brands: The influence of brand engagement and self-concept threat

Type: Journal Paper

Author : Richie L. Liu; David E. Sprott; Eric R. Spangenberg; Sandor Czellar; Kevin E. Voss

Year: 2018

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Corporate brand effects in brand alliances

Managerial disposition and front-end innovation success

A classification schema of co-production of goods: an open-systems perspective

Consumer evaluation of continuous and discontinuous innovation

Measuring the Hedonic and Utilitarian Dimensions of Consumer Attitude

Multiple brand alliances: a portfolio diversification perspective

Building brands through brand alliances: combining warranty information with a brand ally

Consumer preference for national vs. private brands: The influence of brand engagement and self-concept threat

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Corporate brand effects in brand alliances

Managerial disposition and front-end innovation success

A classification schema of co-production of goods: an open-systems perspective

Consumer evaluation of continuous and discontinuous innovation

Measuring the Hedonic and Utilitarian Dimensions of Consumer Attitude

Multiple brand alliances: a portfolio diversification perspective

Building brands through brand alliances: combining warranty information with a brand ally

Consumer preference for national vs. private brands: The influence of brand engagement and self-concept threat