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Do Confucian principles enhance sustainable marketing and customer equity?

contributor authorYang Sun
contributor authorTony C. Garrett
contributor authorKyung Hoon Kim
date accessioned2020-03-15T19:28:37Z
date available2020-03-15T19:28:37Z
date issued2016
identifier otherL2tN8ToB8siBFJaL5yzOBCs2FJ48NevgKAcVYFSuyD9VaRUVWC.pdf
identifier urihttp://libsearch.um.ac.ir:80/fum/handle/fum/2040417?locale-attribute=fa&show=full
formatgeneral
languageEnglish
titleDo Confucian principles enhance sustainable marketing and customer equity?
typeJournal Paper
contenttypeFulltext
contenttypeFulltext
identifier padid14072995
identifier doi10.1016/j.jbusres.2015.12.069
journal titleJournal of Business Research
coverageAcademic
pages3772-3779
journal volume69
journal issue9
filesize316266
citations1


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