Do Confucian principles enhance sustainable marketing and customer equity?
Year
: 2016DOI: 10.1016/j.jbusres.2015.12.069
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Do Confucian principles enhance sustainable marketing and customer equity?
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| contributor author | Yang Sun | |
| contributor author | Tony C. Garrett | |
| contributor author | Kyung Hoon Kim | |
| date accessioned | 2020-03-15T19:28:37Z | |
| date available | 2020-03-15T19:28:37Z | |
| date issued | 2016 | |
| identifier other | L2tN8ToB8siBFJaL5yzOBCs2FJ48NevgKAcVYFSuyD9VaRUVWC.pdf | |
| identifier uri | http://libsearch.um.ac.ir:80/fum/handle/fum/2040417?locale-attribute=en | |
| format | general | |
| language | English | |
| title | Do Confucian principles enhance sustainable marketing and customer equity? | |
| type | Journal Paper | |
| contenttype | Fulltext | |
| contenttype | Fulltext | |
| identifier padid | 14072995 | |
| identifier doi | 10.1016/j.jbusres.2015.12.069 | |
| journal title | Journal of Business Research | |
| coverage | Academic | |
| pages | 3772-3779 | |
| journal volume | 69 | |
| journal issue | 9 | |
| filesize | 316266 | |
| citations | 1 |