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نمایش تعداد 1-10 از 20

Customer social participation in the social networking services and its impact upon the customer equity of global fashion brands

نوع: Journal Paper

نویسنده : Heeju Chae; Eunju Ko

سال: 2016

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Cultural Heritage Fashion Branding in Asia

نوع: Journal Paper

نویسنده : Eunju Ko; Seulgi Lee

سال: 2011

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Do social media marketing activities enhance customer equity? An empirical study of luxury fashion brand

نوع: Journal Paper

نویسنده : Angella J. Kim; Eunju Ko

سال: 2012

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Fashion marketing of luxury brands: Recent research issues and contributions

نوع: Journal Paper

نویسنده : Eunju Ko; Carol M. Megehee

سال: 2012

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Tiger Woods, Nike, and I are (not) best friends: how brand\'s sports sponsorship in social-media impacts brand consumer\'s congruity and relationship quality

نوع: Journal Paper

نویسنده : Do, Hyunji, Eunju Ko, and Arch G. Woodside.

ناشر: Informa UK Limited

سال: 2015

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SNS users\' para-social relationships with celebrities: social media effects on purchase intentions

نوع: Journal Paper

نویسنده : Kim, Hyojin, Eunju Ko, and Juran Kim.

ناشر: Informa UK Limited

سال: 2015

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Luxury brand strategies and customer experiences: Contributions to theory and practice

نوع: Journal Paper

نویسنده : Eunju Ko; Ian Phau; Gaetano Aiello

سال: 2016

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서포터즈의 온라인 리뷰 유형에 따른 패션 브랜드의 온라인 인상형성과 구전효과에 대한 연구

نوع: Journal Paper

نویسنده : Heeju Chae; Suhyun Park; Eunju Ko

سال: 2016

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서포터즈의 온라인 리뷰 유형에 따른 패션 브랜드의 온라인 인상형성과 구전효과에 대한 연구

نوع: Journal Paper

نویسنده : Heeju Chae; Suhyun Park; Eunju Ko

سال: 2016

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Moderating Effects of Nationality and Product Category on the Relationship between Innovation and Customer Equity in Korea and China

نوع: Journal Paper

نویسنده : Hao Zhang; Eunju Ko; Euntaik Lee

سال: 2013

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Customer social participation in the social networking services and its impact upon the customer equity of global fashion brands

Cultural Heritage Fashion Branding in Asia

Do social media marketing activities enhance customer equity? An empirical study of luxury fashion brand

Fashion marketing of luxury brands: Recent research issues and contributions

Tiger Woods, Nike, and I are (not) best friends: how brand\'s sports sponsorship in social-media impacts brand consumer\'s congruity and relationship quality

SNS users\' para-social relationships with celebrities: social media effects on purchase intentions

Luxury brand strategies and customer experiences: Contributions to theory and practice

서포터즈의 온라인 리뷰 유형에 따른 패션 브랜드의 온라인 인상형성과 구전효과에 대한 연구

서포터즈의 온라인 리뷰 유형에 따른 패션 브랜드의 온라인 인상형성과 구전효과에 대한 연구

Moderating Effects of Nationality and Product Category on the Relationship between Innovation and Customer Equity in Korea and China

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Customer social participation in the social networking services and its impact upon the customer equity of global fashion brands

Cultural Heritage Fashion Branding in Asia

Do social media marketing activities enhance customer equity? An empirical study of luxury fashion brand

Fashion marketing of luxury brands: Recent research issues and contributions

Tiger Woods, Nike, and I are (not) best friends: how brand\'s sports sponsorship in social-media impacts brand consumer\'s congruity and relationship quality

SNS users\' para-social relationships with celebrities: social media effects on purchase intentions

Luxury brand strategies and customer experiences: Contributions to theory and practice

서포터즈의 온라인 리뷰 유형에 따른 패션 브랜드의 온라인 인상형성과 구전효과에 대한 연구

서포터즈의 온라인 리뷰 유형에 따른 패션 브랜드의 온라인 인상형성과 구전효과에 대한 연구

Moderating Effects of Nationality and Product Category on the Relationship between Innovation and Customer Equity in Korea and China