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    Membership-based consumer switching intentions and benefit exchange theory 

    Type: Journal Paper
    Author : Yi-Fei Chuang; Yang-Fei Tai
    Year: 2016
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    Research on customer switching behavior in the service industry 

    Type: Journal Paper
    Author : Yi-Fei Chuang; Yang-Fei Tai
    Year: 2016
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    Implementation of delightful services: From the perspective of frontline service employees 

    Type: Journal Paper
    Author : Yi-Chieh Wang; Ching-Ching Luo; Yang-Fei Tai
    Year: 2017
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