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    Understanding Archetypes of Luxury Brands by Using VNA 

    Type: Journal Paper
    Author : Kyung Hoon Kim; Bing Xu
    Year: 2013
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    Customer equity and value management of global brands: Bridging theory and practice from financial and marketing perspectives: Introduction to a Journal of Business Research Special Section 

    Type: Journal Paper
    Author : C. Anthony Di Benedetto; Kyung Hoon Kim
    Year: 2016
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    A 2.3-mW, 5-Gb/s decision-feedback equalizing receiver front-end with static-power-free signal summation and CDR-based precursor ISI reduction 

    Type: Journal Paper
    Author : Seuk Son; Hanseok Kim; Myeong-Jae Park; Kyung Hoon Kim
    Year: 2012
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    Design innovation and purchase behavior for augmented products 

    Type: Journal Paper
    Author : Sang Jin Kim; Kyung Hoon Kim; Jeonghye Choi
    Year: 2017
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    The Contributions of Firm Innovativeness to Customer Value in Purchasing Behavior 

    Type: Journal Paper
    Author : Jaesu Kim; Kyung Hoon Kim; Tony C. Garrett; Heonsoo Jung
    Year: 2014
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    IR Activities and Relationship Marketing 

    Type: Journal Paper
    Author : Kyung Hoon Kim; Kee Hong Park; Dong Yul Kim
    Year: 2003

    Do Confucian principles enhance sustainable marketing and customer equity? 

    Type: Journal Paper
    Author : Yang Sun; Tony C. Garrett; Kyung Hoon Kim
    Year: 2016
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    Effective Object Identification and Association by Varying Coverage Through RFID Power Control 

    Type: Journal Paper
    Author : Shung Han Cho; Kyung Hoon Kim; Sangjin Hong
    Year: 2014
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    Increasing customer equity of luxury fashion brands through nurturing consumer attitude 

    Type: Journal Paper
    Author : Kyung Hoon Kim; Eunju Ko; Bing Xu; Yoosun Han
    Year: 2012
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    Influences of perceived product innovation upon usage behavior for MMORPG: Product capability, technology capability, and user centered design 

    Type: Journal Paper
    Author : Hong Seob Jung; Kyung Hoon Kim; Chang Han Lee
    Year: 2014
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