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Customer social participation in the social networking services and its impact upon the customer equity of global fashion brands

Type: Journal Paper

Author : Heeju Chae; Eunju Ko

Year: 2016

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Cultural Heritage Fashion Branding in Asia

Type: Journal Paper

Author : Eunju Ko; Seulgi Lee

Year: 2011

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Do social media marketing activities enhance customer equity? An empirical study of luxury fashion brand

Type: Journal Paper

Author : Angella J. Kim; Eunju Ko

Year: 2012

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Fashion marketing of luxury brands: Recent research issues and contributions

Type: Journal Paper

Author : Eunju Ko; Carol M. Megehee

Year: 2012

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Tiger Woods, Nike, and I are (not) best friends: how brand\'s sports sponsorship in social-media impacts brand consumer\'s congruity and relationship quality

Type: Journal Paper

Author : Do, Hyunji, Eunju Ko, and Arch G. Woodside.

Publisher: Informa UK Limited

Year: 2015

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SNS users\' para-social relationships with celebrities: social media effects on purchase intentions

Type: Journal Paper

Author : Kim, Hyojin, Eunju Ko, and Juran Kim.

Publisher: Informa UK Limited

Year: 2015

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Luxury brand strategies and customer experiences: Contributions to theory and practice

Type: Journal Paper

Author : Eunju Ko; Ian Phau; Gaetano Aiello

Year: 2016

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서포터즈의 온라인 리뷰 유형에 따른 패션 브랜드의 온라인 인상형성과 구전효과에 대한 연구

Type: Journal Paper

Author : Heeju Chae; Suhyun Park; Eunju Ko

Year: 2016

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서포터즈의 온라인 리뷰 유형에 따른 패션 브랜드의 온라인 인상형성과 구전효과에 대한 연구

Type: Journal Paper

Author : Heeju Chae; Suhyun Park; Eunju Ko

Year: 2016

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Moderating Effects of Nationality and Product Category on the Relationship between Innovation and Customer Equity in Korea and China

Type: Journal Paper

Author : Hao Zhang; Eunju Ko; Euntaik Lee

Year: 2013

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Customer social participation in the social networking services and its impact upon the customer equity of global fashion brands

Cultural Heritage Fashion Branding in Asia

Do social media marketing activities enhance customer equity? An empirical study of luxury fashion brand

Fashion marketing of luxury brands: Recent research issues and contributions

Tiger Woods, Nike, and I are (not) best friends: how brand\'s sports sponsorship in social-media impacts brand consumer\'s congruity and relationship quality

SNS users\' para-social relationships with celebrities: social media effects on purchase intentions

Luxury brand strategies and customer experiences: Contributions to theory and practice

서포터즈의 온라인 리뷰 유형에 따른 패션 브랜드의 온라인 인상형성과 구전효과에 대한 연구

서포터즈의 온라인 리뷰 유형에 따른 패션 브랜드의 온라인 인상형성과 구전효과에 대한 연구

Moderating Effects of Nationality and Product Category on the Relationship between Innovation and Customer Equity in Korea and China

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Customer social participation in the social networking services and its impact upon the customer equity of global fashion brands

Cultural Heritage Fashion Branding in Asia

Do social media marketing activities enhance customer equity? An empirical study of luxury fashion brand

Fashion marketing of luxury brands: Recent research issues and contributions

Tiger Woods, Nike, and I are (not) best friends: how brand\'s sports sponsorship in social-media impacts brand consumer\'s congruity and relationship quality

SNS users\' para-social relationships with celebrities: social media effects on purchase intentions

Luxury brand strategies and customer experiences: Contributions to theory and practice

서포터즈의 온라인 리뷰 유형에 따른 패션 브랜드의 온라인 인상형성과 구전효과에 대한 연구

서포터즈의 온라인 리뷰 유형에 따른 패션 브랜드의 온라인 인상형성과 구전효과에 대한 연구

Moderating Effects of Nationality and Product Category on the Relationship between Innovation and Customer Equity in Korea and China