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    Strengthening Customer Loyalty Through Intimacy and Passion: Roles of Customer–Firm Affection and Customer–Staff Relationships in Services 

    Type: Journal Paper
    Author : Chi Kin (Bennett) Yim; David K Tse; Kimmy Wa Chan
    Year: 2008
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    Is Customer Participation in Value Creation a Double-Edged Sword? Evidence from Professional Financial Services Across Cultures 

    Type: Journal Paper
    Author : Kimmy Wa Chan; Chi Kin (Bennett) Yim; Simon S.K Lam
    Year: 2010
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