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RISارائه مدلی برای تبیین DNA برند
در حوزه مدیریت بازاریابی و برندینگ اصطلاحات فراوانی جهت مفهوم پردازی یا تعریف روش های مربوط به برندیگ وجود دارد، DNA برند یکی از همان اصطلاحات است که طی سالهای اخیر در ادبیات برند وارد شده است و مانند بسیاری از اصطلاحات ...
Investigating the effect of brand identity and character on brand loyalty of football team fans
Abstract: The purpose of this study was to investigate the effect of brand identity and character on brand loyalty between Esteghlal and Persepolis team fans in Mazandaran province. This study was carried out using a...
The Effect of Brand Communication and Service Quality in the Creation of Brand Loyalty through Brand Trust (Case Study: Samsung's Representatives Company in Mashhad City)
In today's competitive world, customers are the core of any business and their loyalty to the brand is a
major factor in acquiring competitive advantage of organizations. At the heart of successful marketing
communications strategies...
Investigating The Effect Of Global Brand On Willingness To Pay More By Mediation Of Brand Perceived Quality, Brand Image, And Brand Prestige
Globalization of markets makes it more important than ever that why some consumers prefer global brands to local brands. Furthermore, global branding, in addition to its many advantages for companies, makes them capable of creating a better image...
Structural Model of the Role of Brand Trust on Brand Identity through the Mediating Role of Brand Love among Fans of Futsal Premier League Clubs in Iran
ABSTRACT
Background. Sports brand love refers to the degree of passionate emotional attachment consumers feel towards a sports
team. Brand able to be more competitive by establishing the strong brand love of the customers as well...
Investigating the effects of Brand Identity on Customer Loyalty from Social Identity Perspective
A key challenge to brand managers is how to gain a better understanding of relationship between brand and customer loyalty constructs. Researchers have recognized that brand identity plays a key role in brand management. The purpose of his paper...