Increasing customer equity of luxury fashion brands through nurturing consumer attitude
Year
: 2012DOI: 10.1016/j.jbusres.2011.10.016
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Increasing customer equity of luxury fashion brands through nurturing consumer attitude
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| contributor author | Kyung Hoon Kim | |
| contributor author | Eunju Ko | |
| contributor author | Bing Xu | |
| contributor author | Yoosun Han | |
| date accessioned | 2020-03-11T14:47:54Z | |
| date available | 2020-03-11T14:47:54Z | |
| date issued | 2012 | |
| identifier other | PQqvIPVINoooPvFg6F3ETYuNhWuvD7HhuWSv3F5SizCreIx3jk.pdf | |
| identifier uri | http://libsearch.um.ac.ir:80/fum/handle/fum/565045 | |
| format | general | |
| language | English | |
| title | Increasing customer equity of luxury fashion brands through nurturing consumer attitude | |
| type | Journal Paper | |
| contenttype | Fulltext | |
| contenttype | Fulltext | |
| identifier padid | 4382989 | |
| identifier doi | 10.1016/j.jbusres.2011.10.016 | |
| journal title | Osmania Journal of Social Sciences | |
| coverage | Academic | |
| journal volume | 65 | |
| journal issue | 10 | |
| filesize | 254525 | |
| citations | 3 |